Knowing why you are submitting a dish and what your goals are is key to your success with SECRETBURGER.Com. Here are a few things to consider when creating & pricing your #OffTheMenu dish:
Decide what you want out of your monthly SECRETBURGER event.
Are you looking to add 50 covers to a slow shift?
Are you looking to drive a ton of social media buzz?
Are you looking to test out new menu items with zero risk?
Do you want to drive exposure to a different type of clientele?
Dishes with a story sell tickets
Consumers will reserve dishes that are unique, in limited supply and have a story.
Is this a dish that your mother use to make for you when you were a kid?
Is this dish highlighting ingredients only available this one month of the year?
Is this a dish that you were exposed to while staging years ago and this is your take on it?
Choose a price point that works for you and the customer.
It doesn’t matter if the dish is $20 or $50, the dish and cost need to be in line with each other
From our 15% we cover all CC fees, social media ads and pay all the affiliate fees which help sell maximum number of tickets.
On a $23 dish you get $19.55 (85%) and SECRETBURGER gets $3.45 (15%).
A few examples of SECRETBURGER dishes and their goals:
A steakhouse doing a Veggie Burger
This restaurant has a wide variety of vegetarian dishes on their menu and found this to be a simple way to bring in a different clientele and create awareness of this.
An French Brasserie doing a Cuban Sandwich
This restaurant averages $110 covers for dinner but only $25 for lunch.
At this restaurant Dinner service is always busy and lunch is always slow.
Offering a Cuban sandwich for $25 was buzzworthy on social media and was more expensive than the $22 cheeseburger already on the lunch menu.
This strategy generated 35 covers and a ton of exposure to their lunch program
A One Star Michelin Restaurant doing Tacos
This restaurant (dinner service only) has a full BOH team prepping all day
They chose to let that team put out 50 Refined Street Food Taco Platters
This gave their team the opportunity to own a service and give the community access to a unique experience for many locals with no previous exposure to the venue.
If you have any questions or want to discuss your SECRETBURGER dish with a customer success representative contact us at team@secretburger.com.